Spanish singer Saiko becomes Granada's new sponsor

Urban artist Saiko has become the new main sponsor of Granada CF for next season, when the Andalusian club will compete in Spain's second tier after relegation from La Liga.

"Granada CF and Saiko are starting a new phase together that strengthens their union and will elevate the way football is experienced by our fans," the Andalusian club said in a statement.

The announcement of this sponsorship was made by Saiko on Saturday night at the second of their back-to-back concerts held successfully in front of thousands of people at the Nuevo Los Carmenes Stadium.

"Saiko's name will appear on next season's kits, as well as on the main supports of the club" following this agreement so that "Saiko's brand image will be the main sponsor" of the club.

Granada speak of "a sponsorship never seen before in the world of football" that "unites culture and football" to form an unparalleled synergy between the artist and the club.