Why Mobile-First Strategies Are Essential for the Online Gaming Industry
Football, despite being known worldwide as ‘the beautiful game’, continues to increase in popularity among young people, similar to what is happening with online games, which are being increasingly played thanks to the technological advances of the last decades.
However, over the years there has been a huge shift in these games. Although online games were primarily played on computers, now people are moving towards mobile games. These are convenient and help you enjoy quick play. This automatically makes it important for you to come up with mobile-first strategies for these games. In here, we will explain those very strategies to you, aiming at simplifying your gaming experience.
The Shift towards Mobile Gaming Dominance
Well, we need to discuss the basics before we move on to discussing the strategies to ace mobile-first games like online Rummy. This is why, we will first explain the shift towards mobile gaming to simply everything for you.
Understanding the Growth of the Mobile Gaming Market
The mobile gaming market has seen significant growth, grabbing over 50% revenue of the global market. Moreover, this is also resulting in an expected CAGR growth of 10.39% by 2029.
Now looking at this, most people can think, "How did this happen?” Even until a few years ago, people were more inclined to play games on their computers. Some people even invested a whole lot of money in building a proper gaming setup. But now many of those same people are choosing to play games on their phones.
Well, one of the biggest reasons behind it is the usage of smartphones. There are many in the market that come with superfast processors and exceptional graphics. On top of that, there are some that are designed with the sole purpose of gaming, giving tough competition to computers. This is what makes people choose mobile-first games over others.
Moreover, the increasing adoption of 5G has also fuelled the rise of mobile gaming. This makes it easier for you to quickly download Rummy apps and start playing a match without any difficulty. These offer a more on-the-go gaming experience that is enjoyed by casual and hard-core gamers alike.
Changing Consumer Behaviour
There has been a huge shift in the player behaviour of gamers in the last few years. Previously players liked playing games in a proper gaming setup. However, that thing has changed a lot.
Moreover, if you look closely at the current status of the market then you will be able to understand that the popularity of cloud gaming, instant-play games, and mobile esports reflects this trend. This way they get to enjoy good gameplay from just any place without feeling the need to use a proper gaming setup.
How Mobile-First Strategies Enhance User Experience
Mobile-first design is focused on designing games for smaller screens like smartphones. These follow an approach of improving core functionality. However, improving user experience sits at the most important spot. Some of the ways in which it does that are:
Optimized UI/UX for Touchscreen Navigation
Unlike computers, mobile gaming does not involve many components. Players just use their mobile phones and maybe headphones or earphones to improve the sound quality. You are required to make every move with a simple touch on the screen. This is exactly why game designers focus on optimizing UI/UX.
Designers make it their first priority to improve touch controls and gestures for smaller screens so that you get to have a good gaming experience. However, that is not all; they also focus on minimalist interfaces and adaptive menus. These are small ways how designers work on improving player engagement.
Cross-Platform Compatibility
This is one of those things that play an important role in making the whole gaming experience even easier for players. This lets you seamlessly access and play the same game from different devices and operating systems.
Cross-platform compatibility makes it easy for you to switch between your mobile and tablet. Plus, cloud gaming services like Xbox Cloud Gaming and NVIDIA GeForce NOW play a major role. They save your progress remotely on a server. You will only need the internet to resume where you left off.
These changes may appear small in the beginning but they indeed play an important role in increasing gamer engagement and the size of the player base. This way you get to continue with the progress of your game or continue using the same account for online Rummy even after you get a new phone.
The Rise of Mobile Esports and Competitive Gaming
Creating a competitive setup has always worked in favour of growth. This creates a sense of urgency among players where they constantly push themselves to become better than other players. Well, this similar trick has also worked in the favour of mobile-first games. Let us break down this for you in a simple way.
Growth of Mobile Esports Titles
Games like PUBG Mobile, Call of Duty, and online Rummy dominate the mobile gaming industry. These games gained more popularity due to esports tournaments. Thousands of players take part in these competitions to win against opponents and make the winner’s title their very own.
Moreover, professional mobile gaming is attracting sponsorships, live-streaming audiences, and global competitions. The competitive feel of the game has hugely worked in the favour of these games, resulting in increasing their popularity even more.
Social and Community Engagement
Playing games on your phone offers you something more than just improving your skills and knowledge. Rather, these also help you in taking part in social engagements. These games include real-time chat, social media sharing, and guild/clan systems. All these things help you build a network with gamers who even live miles away from you.
On top of that, features like live streaming integration on Twitch and YouTube Gaming also help in improving the growth of mobile games. Through these, gaming influencers form partnerships with different gaming platforms and share their gameplay with their audience. This, in the end, helps the audience to understand the games in a better way and drives engagement.
Conclusion
Mobile-first strategies are no longer optional but essential for success in the online gaming industry. For instance, card games online have greater engagement than their traditional counterparts, and are more easily accessible by everyone. Through this blog, we worked on making you understand how optimized UX, 5G advancements, and mobile esports titles are helping in the success of mobile gaming. Moreover, we also discussed why there was such a shift in consumer behaviour. We hope this helps.